Gamification – Making Life More Fun

Posted by dwallace on August 4, 2016 in Business, Employee Engagement, Gamification, Marketing |

Gamification is a hot new buzzword in the business world, but the idea of it has been around since the beginning of time. Gamification is the idea of applying elements that makes games fun into just about any kind of activity or process. The most common gamification process in the business world right now is […]



All Marketers Are Liars

Posted by dwallace on December 8, 2010 in Marketing, Seth Godin |

All marketers tell stories, not lies. Lies are too harsh of a word, but basically that’s what the stories are. Seth Godin, a top marketing guru, explains how any organization, from Porsche to Pat Roberts, has framed a story that a slice of the world community buys into in order to sell their products. These […]

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