All Marketers Are Liars

Posted by dwallace on December 8, 2010 in Marketing, Seth Godin |

All marketers tell stories, not lies. Lies are too harsh of a word, but basically that’s what the stories are. Seth Godin, a top marketing guru, explains how any organization, from Porsche to Pat Roberts, has framed a story that a slice of the world community buys into in order to sell their products. These […]

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