You have an idea for a business and you want to create a name and logo that reflects that business. When I was thinking of a name for my business, I spent many hours pondering over the idea and image that I wanted to convey.
The funny thing is, one of the videos that I watched talked about not wasting your time thinking about the name or the logo, instead spend that time and take action in actually getting clients and selling either the goods or the services that that business provides.
Here are the two logos that I chose for my own businesses. When I worked in the mortgage industry, my co-workers called me, “Diamond Doug.” I thought it had a ring to it and so I incorporated it into my business names–Diamond Digital Properties and Diamond Digital Publishing.
I watched the below videos before settling on the name and logo. My daughter helped narrow down the logos that I had designed. (You can use Canva or hire someone to do it for you on Fiverr.)
If you look carefully, you can see my initials DTW in the diamond. If you can’t see it, don’t worry about it, it’s my own private nod to my name. (My daughter thinks the “D” is a stretch as it looks like an upside-down triangle and that triangle is also the base of the “T”. But if you’re into typography as much I am, you can make letters out of anything.)
Here are the videos I recommend watching. The first one is about the psychology behind the name or creating an unforgettable name.
The next one is great for logos: